Customer Acquisition Cost Calculator

Measure the cost to acquire each new customer

CAC Inputs Enter your marketing and sales acquisition costs

Marketing Expenses

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Sales Expenses

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CAC Analysis Customer acquisition cost metrics

Total Marketing Costs Sum of all marketing expenses

$0

Total Sales Costs Sum of all sales expenses

$0

Total Acquisition Costs Marketing + Sales expenses

$0

Customer Acquisition Cost (CAC) Total costs รท New customers

$0

Marketing % of CAC Marketing's share of acquisition costs

0%

Sales % of CAC Sales' share of acquisition costs

0%