Customer Lifetime Value Calculator

Estimate the long-term value of your customers

LTV Inputs Enter your customer revenue and retention metrics

Average Purchase Value

$

Purchase Frequency

Customer Lifespan

months

Gross Margin (%)

%

Churn Rate (%)

%

Discount Rate (%)

%

Time Period

LTV Results Calculated customer lifetime value metrics

Basic LTV (Revenue) Average Purchase Value × Purchase Frequency × Customer Lifespan

$0

Profit-Based LTV (APV × PF × Lifespan) × Gross Margin

$0

Churn-Based LTV (APV × PF × GM) ÷ Churn Rate

$0

Discounted CLV Accounts for retention rate and discount rate

$0

Retention Rate

0%

Customer Value

$0

APV × Purchase Frequency